http://www.hdfstutorial.com/input-file-formats-in-hadoop/
http://www.slideshare.net/HadoopSummit/file-format-benchmark-avro-json-orc-parquet
http://www.slideshare.net/StampedeCon/choosing-an-hdfs-data-storage-format-avro-vs-parquet-and-more-stampedecon-2015
https://blog.cloudera.com/blog/2016/04/benchmarking-apache-parquet-the-allstate-experience/
https://drill.apache.org/docs/parquet-format/
http://www.svds.com/how-to-choose-a-data-format/
http://www.svds.com/dataformats/